FCA Australia (a accessory of Stellantis) has accepted what we’d connected expected: the Chrysler cast is abandonment the bounded market.
With it goes the aftermost about affordable, rear-wheel drive, V8-powered auto from Australia.
Our country is the alone actual right-hand drive bazaar for the brand, which is bottomward to aloof one archetypal locally: the 300, accessible in V6-powered C Affluence and V8-powered SRT variants.
With 300 assembly accepted to blanket up by mid-decade and no right-hand drive adaptation accessible of the Voyager/Pacifica minivan, the alone added archetypal the cast currently offers, FCA Australia has absitively to abjure the brand.
The Stellantis accessory said it charcoal committed to bartering genitalia and application for Chrysler vehicles, and owners can abide to accept their cartage serviced at all Jeep dealerships nationwide.
There’s no appropriate final copy to admire the end of the brand’s run, and the aggregation says it has about 30 Chrysler 300s larboard in market. The C Affluence had already been confused to appropriate order-only cachet in 2020.
FCA Australia says the all-around advance appear electrification and a focus on SUVs has led it to consolidate its bounded lineup.
The 300 is offered with a best of a naturally-aspirated 3.6-litre V6 agent with 210kW of ability and 340Nm of torque in the C Affluence and an atmo 6.4-litre V8 in the SRT that pumps out 350kW and 637Nm.
The closing acclimated to attempt adjoin the cast of the ancient Holden Commodore SS and Ford Falcon XR8, but now has finer no rivals abbreviate of the beneath applied but abundant added accepted Ford Mustang GT.
It charcoal to be apparent whether V8 engines will alive on in Jeep’s bounded lineup.
An SRT-8 adaptation of the redesigned WL-series Grand Cherokee has yet to be revealed, while the approved Hemi 5.7-litre V8 hasn’t been accepted for the bounded range.
Jeep has additionally disqualified out the Wrangler Rubicon 392 V8 for Australia.
The account of the brand’s abandonment comes as Chrysler’s ancestor Stellantis has absitively to abundant some absorption on alone ex-Fiat Chrysler Automobiles (FCA) brands like Lancia and Alfa Romeo.
Stellantis CEO Carlos Tavares said beforehand this year he was giving them a “time window of 10 years and allotment for 10 years to do a amount archetypal strategy”.
As allotment of its contempo EV Day celebrations, Stellantis alike previewed an bearding approaching Chrysler product, an flush electric crossover.
The aggregation additionally appear it was alive on a “long-range affluence sedan”, which could be awash as a Chrysler.
The bearding crossover will reportedly admission in 2024, benumbed the new STLA Ample all-electric architecture. The 300 is accepted to assuredly avenue assembly in 2023.
MORE: Chrysler 300 assembly catastrophe in 2023 – report
The Chrysler cast has larboard the Australian bazaar before.
Chrysler Australia Ltd was accustomed in 1951 back the Chrysler Corporation acquired Chrysler Dodge Distributors (Holdings) Pty Ltd, an amalgamation of over a dozen absolute distributors.
While the Chrysler cast was the Corporation’s additional best celebrated cast in the US afterwards Imperial, Chrysler Australia eventually focused on it as their primary mass-market cast and eventually shelved DeSoto, Dodge and Plymouth.
Its best memorable and acknowledged artefact was the Valiant range, alien in 1962, which was the bread-and-butter of Chrysler Australia’s bounded ambit for about two decades, and grew to accommodate the iconic Valiant Charger.
Its ancestor company’s banking strife, however, led to the off-loading of Chrysler Australia to Mitsubishi amid 1979 and 1980, admitting the Valiant remained in assembly until 1981.
MORE: 10 Chryslers you may accept abandoned about
The cast alternate in 1996 with the alien Neon auto and after the Voyager, the closing of which was about accepted for a time in Australia’s absolutely baby bodies mover market.
Later introductions included the PT Cruiser, Crossfire and Sebring, admitting the 300C (later 300) accepted to be Chrysler’s best constant model.
Introduced in Australia in 2005 and heavily adapted for 2012, the 300 has outlived above rivals like the Ford Fairlane and Holden Statesman and Caprice.
While it’s absent variants forth the way (diesel V6, wagon body), it has retained the hot SRT version. That’s admitting the 300 SRT actuality discontinued from the US bazaar in 2015, abrogation the hot auto for markets like ours and the Middle East.
It’s been the alone archetypal cutting the Chrysler cast in Australia back 2015 back the Voyager bodies mover was discontinued.
The abandonment of the Chrysler cast follows FCA Australia’s cessation of Dodge in 2016.
Like Chrysler, Dodge was bedridden by a abridgement of right-hand drive product. Its bounded archetypal ambit was additionally bargain to a distinct model, the Journey crossover.
The key aberration is the Chrysler cast has alone one added artefact accessible in its home bazaar of North America, while Dodge has the Challenger coupe, Charger auto and Durango ample SUV… none of which were fabricated accessible in right-hand drive.
The Chrysler cast has lingered on in Australia alike as it’s been aloof from assorted added all-around markets.
It was discontinued from Europe in 2011 as allotment of an bootless action of amalgamation the Chrysler and Lancia brands that saw the 300 rebadged as a Lancia Thema.
Rebadged Chryslers were awash as Lancias in Europe until 2015, while the Chrysler cast was retained in the UK and awash rebadged Lancias until its axing in 2015. There, like here, the focus has been durably confused to the Jeep brand.
Rumours accept connected to agitate the Chrysler cast will get the axe in North America admitting there’s acumen to accept this won’t be the case, alike above the beginning Stellantis not absent to bead a cast whose name has been on the architecture for about a hundred years.
For one, the Chrysler, Dodge, Jeep and Ram brands were abundantly circumscribed at a dealership akin years ago in North America and there are no standalone Chrysler dealerships remaining. That agency Chrysler could abide to abide with aloof one or two products.
MORE: Everything Chrysler 300
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