To bless the barrage of Marvel’s “Eternals,” Lexus has collaborated with the flat to accomplish 10 character-themed abstraction cartage based on the 10 superheroes in the film.
“We’re aflame to accompany the ‘Eternals’ affiliation to activity through these custom-wrapped Lexus vehicles,” said Vinay Shahani, Lexus carnality admiral of marketing. “Just as anniversary Eternals appearance has a audible appearance and set of capabilities, so does anniversary character-themed Lexus.”
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Each agent is custom-wrapped with iconography to bout its superhero’s armor architecture and superpower. All 10, though, affection the aforementioned aureate afterglow that emanates from the grille and the underbody, absorption the characters’ aggregate activity signature, which is a advertence to the film.
These are the architecture highlights, per Lexus:
Ajak x Lexus GX: Ajak, played by Salma Hayek, is a powerful, advantageous woman. She is commutual with one of the best able SUVs in the land, the GX.
Druig x Lexus GX: Druig, played by Barry Keoghan, is a bit of a insubordinate in the movie, with cool backbone and stamina, authoritative the GX a applicable absorption of his character.
Gilgamesh x Lexus LX: As the arch Eternal, Gilgamesh, played by Don Lee, is a affiliated spirit to the biggest, best able Lexus SUV, the LX.
Ikaris x Lexus LS: The LS, Lexus’ flagship affluence sedan, is a bout with Ikaris, played by Richard Madden, advised the appropriate baton of the Eternals.
Kingo x Lexus IS: Kingo, played by Kumail Nanjiani, is commutual with the bold, able Lexus IS, which he drives in Lexus and Marvel Studios’ “Parking Spot” video.
Makkari x Lexus RC F Track Edition: The fastest Eternal, Makkari, played by Lauren Ridloff, is the absolute bout for the quickest car in the Lexus lineup, the RC F Track Edition.
Phastos x Lexus LX: The LX is technologically advanced, authoritative it an ideal fit for Phastos, played by Brian Tyree Henry, the abstruse authority of the team.
Sersi x Lexus RC F: One of Lexus’ best able cars, the RC F, is commutual with one of the film’s best able characters, Sersi, played by Gemma Chan.
Sprite x Lexus NX: The NX, a crossover that can do anything, is a absolute accompaniment to the illusion-casting adeptness of Sprite, played by Lia McHugh.
Thena x Lexus LC 500: Thena, played by Angelina Jolie, is a accustomed fit with the glassy and beautiful Lexus LC 500.
“After so auspiciously cogent a co-branded adventure on the aboriginal Black Panther film, we’re captivated to be teaming up with Lexus already again,” said Mindy Hamilton, SVP, Global Affiliation Business at Marvel Studios. “Combined with our custom atom directed by the Russo Brothers and starring Kumail Nanjiani in-character as Kingo, these Eternals-inspired cartage appearance that agitative collaborative storytelling can extend alike above acceptable media.”
The cartage will be featured at several media contest as able-bodied as at the movie’s red carpeting premiere today in Los Angeles.
2023 Lexus Gx Pictures – 2023 Lexus Gx
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